What is SEO in Digital Marketing

Search Engine Optimization is the process of getting pages to rank higher on Google Search Engines or to be precise Google SERP.

There are hundreds and thousands of people across the globe who completely rely on online search. However, Google is the most trusted and the most used search engines compared to Yahoo and many others.

If I need to answer What is SEO? At the same time, we also need to understand that there are 2 types of search results shown on Google. 1st is the Paid Ads or Google Ads & 2nd is the Organic Search Results. Traffic received through SEO is referred to as an organic search result. The role of SEO in digital marketing is critical for every organization if it needs to rank on google.

Let's talk more about how does SEO works.

Google SERP

Benefits- SEO plays a vital role in online marketing as search is the most effective way for your customers to get in touch with you or to know about your business. The full form to SERP is- Search Engine Results Page. 

Whenever you try to search anything on google the listings shown after your search on the page are known as SERP. You are most likely to get your desired results on the first page or most likely till the second page.This is the main reason why you need to know why there are hundreds of companies trying to rank on Google SERP. Also, post ranking on SERP visitors is most likely to click on your website link. This increases your visitor traffic on your website.

Many businesses or your competitors try to rank on the first page of Google or search results page (SERP). At that point, SEO plays a vital role.

How SEO Works

Google uses an algorithm or to be precise Google has its own rule to identify what results need to be shown on Google whenever there is a 'Search'.

There are hundreds of factors that are taken into consideration to identify the rankings on SERP. However the three most core metrics search engines evaluate to identify the quality of a website to rank.

1. Links:

A link plays an important role for a website, specifically links coming from other websites that play a very important role in determining the rank of a website on Google.

A link can be considered as quality from another website. Also according to Google websites acquiring website links from any other website gains authority. Authority is nothing but Page Rank in Google.

2. Content:

Search engines analyze the content of a webpage to determine if it's relevant to any given search query. Target keywords to help in creating content.

3. Page Structure:

The third important part of SEO is the page structure. Since the web pages are written in an HTML format, the HTML code might impact the search engine's ability to evaluate a webpage.

This includes few important components i.e.- relevant keywords to the title, URL, Page headers & Crawlable website.

Conclusion:

These core components are very important as the above-mentioned SEO process involves

optimizing each component of Search Engine algorithm so that they can rank higher in the search results.